Clean & Pure
During 2009, water filtration industry leader Paragon Water Systems, Inc. was ready to take advantage of shifting opinions in the bottled water marketplace – but their website wasn’t. The problem was their website, although funtional, was a confusing mixture of a corporate website design and an ecommerce website design.
The decision was made to create a new, full-ecommerce website design and the folks at Paragon tapped the Linkshapers for a refreshing website redesign. From the moment you dive into the new website, the clean, pure design sets the stage for the online shopping experience.
Built on the popular WordPress publishing platform, website administration includes full eCommerce functionality, including online inventory, order, and payment processing. Back topside, the drag-and-drop functionality of the online shop adds elements of fun and interaction.
The website also features four unique landing pages that focus on specific product offerings, tied to targeted banner and Adword campaigns.
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