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Contact UsYou might have the greatest web site design on the Internet, but if your potential customers are unable to actually find your site, all that time and effort to build your web site will not have paid off. Fortunately it’s no secret that search engines such as Google, Yahoo!, and Microsoft’s Live Search have become the most popular way for users to locate information on products, services, businesses or organizations on the Internet.
Linkshape’s search engine marketing service is a vital component of your online marketing strategy and focuses on creating a strategic plan to successfully promote your web site on the world’s most widely used search engines. Our Linkshapers will analyze your current situation and develop a series of strategies and recommendations which may include search engine optimization (SEO) and sponsored ad management (also known as paid search) services.
All of our search engine marketing services include the following:
- Analysis of your industry and market
- Identification of search engine keywords and phrases
- Analysis of your current web situation
- Results reporting and analysis
Search engine optimization (SEO)
There’s a lot of confusion regarding search engine optimization, mainly due to tricky SEO companies over-hyping their methods as some sort of super-secret web mysticism. Let’s look past the smoke and mirrors.
Search engine optimization, also known by its acronym “SEO” is actually less glamorous than all that. But it is an extremely important part of your online marketing strategy and produces real results. At its foundation, SEO is the process of optimizing the underlying structure of your web site to ensure that search engines are able to properly index and add your web site to search results. Further, through careful analysis and planning, the informational content of your web site is optimized to target the specific keywords and phrases that your customers are searching for.
Linkshape search engine optimization services typically include:
- Copy writing, both in the revision of existing pages and the creation of new pages
- External link building with relevant web sites
- Search engine and online directory submission
Sponsored ad management
Taking a more aggressive approach to search engine marketing, your strategy should also include sponsored ads, also known as pay-per-click or paid search advertising. Most major search engines provide a system for paid placement alongside the organic (naturally occurring) search results. With sponsored ads, your company competes for high ranking by bidding on the price you are willing to pay to have a customer click your ad, hence “pay-per-click.”
Effective sponsored ad campaigns are well planned and follow a strategy to achieve maximum ROI. Linkshape sponsored ad management is an ongoing process that typically involves the following services:
- Designing and building highly targeted landing pages
- Designing and building effective ads and listings
- Ongoing bidding management
- Ongoing campaign monitoring and optimization
Your search is over!
Increase traffic and maximize your online marketing with Linkshape search engine marketing services. Contact us today for more information or to get started.
